Creating value with strategic partnership

Welcome to IT - Advania is serving thousands of corporate clients in the Nordic region. We provide a wide range of IT-services, platforms, cloud solutions and support to private and public companies. Our mission is to help our clients to simplify IT-infrastructure, enhance functionality and reduce costs. 

With over 1,150 employees in 22 locations in Sweden, Iceland, and Norway . Advania provides services and solutions to public and private-sector companies, multinational enterprises, governments and small businesses. Advania focuses on creating value for clients by providing first class IT-services. We help clients spotting opportunities for clever and smart use of IT, finding the right solution for each client – no matter the vendor – and fitting it perfectly to the client’s needs. Advania provides strategic partnership with clients, IT architecture consulting and outsourcing, eco-friendly data hosting, cloud services and hardware. 

We are committed to put our client’s interests first, with long-term mutual provider-client loyalty as the ultimate goal. Advania focuses on the clients’ lifetime value of IT. We have gained a reputation as an important strategic partner in creating value and building competitive advantage for our partners.

Advania is quick on its feet and has retained its flexibility despite considerable growth in recent years. Our corporate culture is to empower front line employees to take decisions that benefit the client. Advania’s vision; to enable customers to improve their performances with IT.

Our story

Advania traces its roots to three Nordic countries, Iceland, Norway and Sweden. Over a long period of time each country generated a crucial component of what eventually was braided into one company, Advania AB, in 2012.

In 1939 an Icelandic entrepreneur founded EJS, an office equipment repair workshop in Reykjavik. He soon expanded his business, opened a store and started importing office machinery, cash registers etc. EJS eventually became a dominant IT business in Iceland. In 1952 the Icelandic government and the city of Reykjavik founded Skýrr, an IT company whose purpose was to take a leading role in computing and recordkeeping in Iceland. The company was privatized in 1995 and later became the core element in a group of companies – including EJS – that merged under the Skýrr brand.

In 1971 the IT company Nokia Elektronic AB – later renamed Datapoint Svenska AB – was founded in Sweden. The company sold Datapoint computer terminals but later became a network pioneer and a key system integrator in Sweden. In 2003 Datapoint merged with Virtus AB, an IT-company which was founded in 1994 and grew rapidly. Virtus soon became a key player in the Swedish market, focusing on Mircosoft based solutions and offering storage & backup services. In 2003 one the strongest and most comprehensive system integrators in Sweden was created when Datapoint and Virtus merged. The new company was named Kerfi AB.

In 1991 Merkantildata Applikasjon was founded in Norway, originally as a business unit within Merkantildata (later ATEA). The company focused on implementing ERP solutions in the Nordic market, industry solutions for retail, property management, logistics, legal and transport & waste management. In 2000 the company changed its name to Hands and was listed on the Oslo Stock Exchange. In 2005 Hands was unlisted, as it was acquired by the Icelandic company Kögun which later merged with Skýrr (see above). Despite changes in ownership Hands kept its Norwegian identity and acquired Nett.2.3 and Completo in 2005.

In 2012 Advania AB was born, when Skýrr from Iceland, Kerfi from Sweden and Hands from Norway merged and became a key challenger in the Scandinavian IT-market. Since then four companies have been acquired and merged with Advania, the listed Swedish IT company Caperio included.



Gestur G. Gestsson  is CEO of Advania. He was previously CMO and later CTO at Vodafone Iceland, CMO at Betware and CEO at Margmidlun. He has an extensive board experience, especially in IT and telecommunication.

Ola Maalsnes is Advania’s CFO. He has previously held similar positions at several companies, including Caperio Holding AB, TeleComputing Sweden AB and Samport Payment Services AB.


Mikael Noaksson is COO of Advania. He was CEO of Advania Sweden, Director of Advania Sourcing and BU Manager of Advania Consulting


Ægir Már Þórisson is CEO of Advania Iceland. Previously he was Director of human resources at the company and Managing Director of consulting at Capacent.

Lilja Skúladóttir is Advania’s group controller. Previously she worked at KPMG and Icelandic Group Ltd, which is listed on the Icelandic stock exchange.
Tomas Wanselius is CEO of Advania Sweden. He was CEO and previously Sales & Marketing Director of Caperio, founder and CEO of OBH Nordica AB and CEO of Portal AB.


Göran Gustavsson is head of Cloud Portal Services. He is Operations Manager at Advania Sweden and former Sales and was previously Business Manager & Sales & Marketing Director


Espen Hartz is CEO of Advania Norway. Espen joined Advania as Director of Sales and Marketing from Bluegarden AS, where held the same position. Previously he was sales manager at Bluegarden and Key Account Manager at Atea.


Eyjólfur Kristinsson is in charge of Advania’s Data Center Services. He is Managing Director of Operations Solutions and previously Head of Service at Vodafone Iceland.