The Future is now – The Advania 21st Fall Conference

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The 21st Advania Fall Conference was held at the Harpa Conference Centre in Reykjavik, Iceland, on the 4th of September 2015.  It was attended by 1.000 Scandinavian business leaders and specialists and featured 28 presentations from such technology leaders as The European Space Agency (ESA), Daimler-Benz, Google, Össur, Rekode, Microsoft, Dell, HP, Websense Raytheon, NCR, Outsystems, Veeam and Vivaldi. Before the lunch break, the conference too place in the impressvie Eldborg auditorium and had the following contributors: 

  • Opening Act. Sævar Helgi Bragason, University of Iceland
  • Rosetta: To Catch a Comet! Professor Mark McCaughrean, Scientific Advisor, European Space Agency
  • The Promises and Pitfalls of Autonomous Driving. Dr. Ralf G. Herrtwich, Director Driver Assistance and Chassis Systems, Daimler-Benz
  • Introducing the First Mind Controlled Bionic Prosthetics for Lower Limb Amputees. Kristleifur Kristjánsson MD, Medical Officer, Össur
  • The Digital Revolution - Technology Aside. Andreas Ekström, Author & Journalist, Sydsvenskan
  • Deep Learning on Big Data, and using Coin Flips to get Statistics with Privacy. Úlfar Erlingsson, Google
  • Create, Collaborate, Code. Rakel Sölvadóttir & Ólína Helga Sverrisdóttir (TechOlina), 
    reKode Education / Skema
  • Q&A Session: The Secret Behind Innovation. Gestur G. Gestsson, CEO of Advania, Jón Tetzchner, Vivaldi. Moderated by Gísli Marteinn Baldursson, Loeb Fellow at Harvard Graduate School of Design

”Getting to speak at the Harpa, the astonishing venue in the Reykjavik harbour, in front of an engaging crowd, is something I won’t forget."
- Andreas Ekstrom, Author, public speaker and journalist at Sydsvenskan Newspaper

"What a venue! What a crowd! You probably come to Iceland with an expectation of remoteness, isolation, and a very much down-to-earth attitude. What a misconception! The 2015 Advania Fall Conference was a vibrant hub of innovation and networking, a lively exchange of state-of-the-art technology and mind-boggling ideas. I was truly thrilled to be part of this experience!"
- Prof. Ralf Herrtwich, Director Advanced Engineering and Group Research / Driver Assistance and Chassis Systems at Daimler


Watch a video from the conference​


Presenters on the stage at the Harpa auditorium. It featured among other things the Advania coffee shop manned by Arni our coffee connoisseur.

This session demonstrated clearly that technology that once was in the realm of science fiction is now a reality and is having profound impact on all aspects of our lives and business. 

After the lunch break the conference was divided into three tracks: Management, Innovation and Technology & Security. Each track featured six presentations. In addition, there was a break out session on the hybrid cloud hosted by HP Helion.

The Exhibition Area

The Technology & Security track featured the following presentations 

The Management track featured the following presentations

  • The Challenge of Leading in the Digital Age. Dr. Þóranna Jónsdóttir, Dean School of Business at Reykjavik University
  • The Transaction Economy: Making Every Day Easier For Consumers and Business. Maarten Bais, Area Director Northern Europe, NCR
  • Rapid Growth Aided by Technology, Håkan Edlund, Team Leader CIC, Group IT, Lindorff Group
  • A Great Team and Modern Management is the Key to Success. Skúli Eggert Þórðarson, Director of Internal Revenue, Directorate of Internal Revenue
  • A Remote Workplace to Support WSPs strategy. Gustav Lind, Nordic IT director, WSP

  • Is There a Need to Democratize Data in Your Organization? Måns Barklund, Technology Solution Professional Business Intelligence, Microsoft

The Innovation track featured the following presentations 

Landing on a comet! 

​​The conference had an exhibition area where attendees could see the latest and greatest products and solutions from the conference sponsors: 

  • Platinum Sponsor: Dell
  • Gold Sponsor: HP Helion
  • Silver sponsors: Service Now, Interactive Intelligence and Intel Security

The conference also featured NCR, Microsoft, Advania, Veeam and Staminus Communications as exhibitors.

Networking in the coffee break

Lastly but not least the conference featured a key note speech by Gísli Marteinn Baldursson, a recent Harvard graduate and an Icelandic TV celebrity. 

All in all the conference was a great success and we look forward to welcome you to the 22nd Fall Conference in early September 2016.