HP partner of the year – combining growth and volume

HP’s leading Swedish partner – that’s what Advania Sweden can call themselves after having received the prize as Partner of the Year at HP’s annual conference in Houston. Behind the nomination is, among other things, a growth of over 50 percent in both PC and print.


Photo, from left: Stefan Bergdahl CEO HP Sweden, Tomas Wanselius CEO Advania Sweden, Daniel Antonsson Partner Manager HP Sweden, Charl Snyman MD HP General Western Europe.

"We are so proud and pleased about the prize. It is the great collaboration from Advania’s excellent team members, together with HP’s team, that has been the key to success," said Tomas Wanselius, CEO at Advania Sweden, on the phone from Houston, USA.

HP Reinvent is the major American supplier’s annual partner event. 1400 partners gather to take part in HP’s developments, and learn about everything from the latest IT security solutions to how to print prosthetic limbs - and celebrate the best-in-class partners. HP’s rationale for choosing Advania as the best Swedish partner came down to the figures.

"The judging criteria cover both growth in percent and in total Swedish Crowns within PC and print. When you weigh up the criteria there’s just one clear winner, and that’s Advania," said Daniel Antonsson, Partner Manager at HP Sweden

He explains that HP and Advania have an in-depth relationship on several levels within education, sustainability and diversity, where both sales and management groups meet to develop business and skills.

"We have a very effective collaboration on all levels," said Daniel Antonsson.