The Dreamhouse represents a paradigm shift in how organizations approach technology infrastructure. While IT recycling has existed for years, Advania is pioneering a comprehensive circular IT model that goes far beyond traditional disposal methods. "Our goal is to fundamentally change how businesses think about technology," said Hege Störe, Group CEO of Advania. "We're not just processing used devices; we're creating a new ecosystem where high-quality refurbished equipment is the primary choice, not a compromise."
The Rise of Refurbished IT
In 2024, Advania achieved a significant milestone: 25 percent of all devices sold in Sweden were refurbished. This isn't just an environmental statement — it's a business transformation. The company's rigorous technical screening ensures that refurbished devices meet the same performance standards as new equipment, with up to 70 percent lower carbon impact.
The Dreamhouse itself is a testament to sustainable design. Constructed with 60% recycled steel, the facility is powered by on-site solar installations that generate 250 MWh annually. Its advanced sustainable drainage systems and innovative biodiversity features, including specialized insect habitats, demonstrate a holistic approach to environmental stewardship. These design elements go beyond construction, creating an environment that supports local biodiversity while enabling state-of-the-art IT operations.
Certified under both BREEAM and NollCO2 environmental standards, the facility achieves a carbon footprint 40% below regulatory thresholds—proving that cutting-edge infrastructure and environmental responsibility can coexist.
Circular IT is a Good Business Choice
With the Dreamhouse now at full capacity, Advania delivers critical benefits for businesses navigating complex technological and environmental landscapes:
- Faster turnaround of IT equipment
- Lower total cost of ownership
- Stronger supply chain resilience
- Clearer progress toward climate targets
- Better asset visibility and control
"In an era of increasing resource constraints and climate urgency, the Dreamhouse represents more than a facility — it's a blueprint for sustainable technological innovation," Störe emphasized. The initiative is part of Advania’s broader strategy, which focuses on circular IT principles, cyber resilience, responsible AI adoption, and workforce development.
By demonstrating that refurbished technology can match the performance of new equipment at scale, Advania is challenging industry norms. The Dreamhouse isn't just a logistics center; it's a vision of a more sustainable, efficient technological future.
As organizations worldwide seek to balance technological advancement with environmental responsibility, Advania's Dreamhouse offers a compelling model of what's possible when innovation and sustainability go hand in hand.
To learn more about the Dreamhouse or to request a visit, please contact:
Eva-Lotta Jonsvik,
Marketing Director Advania Sweden
evalotta.jonsvik@advania.com
