Advania is a leading Nordic IT-provider serving thousands of corporate clients in the public and private sector.
We provide a wide range of IT-services, platforms, cloud solutions and support to multinational enterprises, goverments, big, small and medium sized businesses. Our mission is to help our clients to simplify IT-infrastructure, enhance functionality and reduce costs.
We focus on creating value for clients by spotting opportunities for clever and strategic use of IT, finding the right solution for each client and fitting it perfectly to the client’s needs.
Leave your IT infrastructure worries to us, have the right IT solutions adjusted to your business and let’s work together on making IT happen.
Feel the heartbeat of corporate Scandinavia
According to Swedish IT clients, Advania Sweden is a leader in creating customer value. Advania offers complete IT solutions to companies, both in the private and public sector, as well as government agencies. Our offerings are within Managed Services, IT Infrastructure and Workplace Solutions.Our primary focus is fostering long-term relationships with our customers as we strive to deliver the best service in the market. Advania Sweden consists of a diverse team of around 500 employees, stationed in 12 local offices.
Advania is the leading IT company in Iceland, serving Iceland’s largest to smallest businesses, in both the private and public sector. We operate mission-critical systems for businesses and the public sector, and our portfolio of customers is strong. Advania’s position in the consumer market is strong as well.Our 650 employees in Iceland are focused on nourishing long-term relationships with customers and help them create value. Advania Iceland has good relations with all the major IT vendors and is awarded Microsoft Partner of the Year in Iceland.
Advania Norway has a long standing reputation as a recognized provider of business solutions (ERP) and projects based on Microsoft Dynamics. Our focus on the Microsoft platform and Contact Center solutions are now being complemented with extended services, software and hardware.We work closely with several suppliers to offer our customers technological capabilities, process insight and increased operational value. We are a diverse team of people with considerable knowledge, experience and insight in the IT industry.
Advania Finland has strong roots in providing ICT services to public and private sector customers. Currently, we are focused on providing a wide range of services related to digitalization and ICT infrastructure. We are dedicated to providing outstanding service to our customers.Our services are used in over 30 countries globally where we help customers make the most of their IT infrastructure. Our team consist of 20 highly skilled professionals who provide world class services to world class customers.
We make IT happen
Advania provides a broad array of consulting services, software development, eBusiness services and infrastructure solutions for private and public bodies, local and international customers. We are committed to put our client’s interests first, with long-term partnership with customers as the ultimate goal.
News & Announcements
Advania joins the RBA - the premier coalition for sustainable IT business
To support a sustainable supply chain in the IT industry, Advania has become a member of the Responsible Business Alliance (RBA). The whole company will now implement the RBA code of conduct for suppliers, and is one of the few Nordic organizations that are regular members of the organization.
Another Successful Advania Fall Conference
Advania would like to thank the many guests that met us at our Fall Conference in Reykjavik. Almost 40 speakers shared their thoughts on the opportunities and challenges that IT brings to all parts of society.
Advania acquires Itello
With the acquisition of Itello, Advania takes a strong position in the IT infrastructure market in Norway - in one year the turnover goes from NOK 0 to 600 million. All 19 Itello employees will continue at Advania. Personal, experienced and dedicated customer contact is main priority as the companies now merges.
Sustainable offers will make IT a driving force for customers' sustainability work
In line with Advania signing the UN Global Compact's 10 principles, the Advania Group continues its work on a better future with the concept Sustainable offers, initially focusing on the Swedish market. The initiative aims to take a more comprehensive approach to involve and facilitate the customers' environmental and sustainability work.
The future way of thinking
Ben Hammersley, Duena Blomstrom, Björn Zoëga, Patricia Florissi, Hilmar Veigar Pétursson will be the keynote speakers at the 2019 Advania Fall Conference.
Advania and ONE Nordic in a new collaboration
After a very careful procurement, it is now clear that Advania Sweden has won the confidence to deliver IT services to ONE Nordic. The collaboration agreement between the parties runs for four years.
New turnkey supplier for award-winning school and treatment group
Advania Sweden is the new IT supplier for the school and treatment group Magelungen. Through collaboration with Advania, Magelungen wants to streamline their way of working, simplify and improve IT support for students and staff, and gain a better oversight of the IT environment.
Save the date for The Advania Fall Conference!
The Advania Fall Conference 2019 is looking to be bigger then ever before. The conference is the longest running annual tech conference in Europe and will be held for the 25th consecutive time on September 13th 2019. Save the date!
Intrum ups efficiency with new contact-centre technology
Using the same contact-centre platform across Europe has enabled the credit management firm Intrum to optimise its day-to-day operations. The aim is to outsource the operation and development of the platform so as to be able to deliver a better customer experience.
Unique collaboration focusing on deep learning
Advania Skolepartner is the only company in Norway to have entered into a cooperation agreement with Challenging Learning. In Sweden, a similar cooperation is already established. "We like to work with people who have their mission at the heart, rather than their margins. Like us, Advania Skolepartner brings something different. Together, we are striving to create something new in the field of learning,” says James Nottingham, world-renowned educator and founder of Challenging Learning.
HP partner of the year – combining growth and volume
HP’s leading Swedish partner – that’s what Advania Sweden can call themselves after having received the prize as Partner of the Year at HP’s annual conference in Houston. Behind the nomination is, among other things, a growth of over 50 percent in both PC and print.
Advania Finland takes off
On April 1st the Finnish IT & Digital Service provider Vintor will formally become Advania Finland. Changing the company identity and name is the final step in integrating Vintor into Advania Group, which acquired all Vintor Oy shares in early January. Advania Finlands will extend its predecessors offering with a new IT service approach, platforms, cloud solutions and support to the Finnish market.
Advania among the best workplaces in Norway
Out of 100 businesses in the 50-199 employee’s category, Advania Norway was named the 13th best workplace in Norway. Employees who feel visible and listened to, have a strong sense of community and pride in their work, is what characterises highly rated companies.
Marketplace – best in Europe
A unique digital customer journey in automated delivery of cloud services. That’s how Advania Marketplace was described recently, when it was awarded the prize for best Scale Partner Europe from global IT-distributor, Ingram Micro.
Being an Eco-lighthouse involves systematic work on environmental efforts in everyday life. As a certified Eco-lighthouse, Advania meets requirements and implements efforts for a more eco-friendly operation and a healthy workplace environment.
Advania partners with 50skills
Advania and 50skills partner to accelerate a more modern approach to hiring and onboarding employees.
UN membership puts focus on sustainability
The United Nations Global Compact is a corporate sustainability initiative for businesses and other organisations. Advania is now taking the next step towards Group-wide sustainability by joining the Global Compact.
Closing the store resulted in increased sales
Advania closed the company’s traditional retail outlet in Reykjavík one year ago and diverted its full focus on digital sales. This has resulted in an 82% increase in turnover for the company’s online shop and an increase in total sales of hardware of 22%.
Microsoft Chooses Advania as Partner of the Year 2019
Advania has received honors from Microsoft Iceland for outstanding collaboration. The award marks the second year in a row Advania has been named Partner of the Year. Advania Marketplace also received a special award from Microsoft.
Advania expands operations to Finland
Nordic IT service provider Advania has acquired a Finnish company Vintor that offers specialized digital customer engagement solutions. The acquisition strenghtens Advania‘s presence in the Nordics and marks the company‘s entry into the Finnish market.
PMAx365 enters the Swedish market with Accigo
Accigo, major provider of business and operational development, where Microsoft Dynamics 365 plays an important role, has chosen PMAx365 from Advania for the Swedish property market.
Hjort law firm chooses cloud-based ERP
The law firm Hjort modernizes and digitizes their own processes. The company's 90 lawyers will operate independently of time, place and physical documents. As the first major law firm in Norway, Hjort has chosen Advania Legal 365.
Swedish IT customers have had their say about their suppliers
Since 2011, Radar conducts a large survey of customer-driven values and quality each year. This year's survey involved around 1,000 Swedish operations in assessing its IT suppliers. This is Sweden's largest quantitative survey with IT decision makers regarding delivered customer satisfaction.
Advania is investing in the developing world's superstar, Atlassian
Advania became one of Atlassian's Swedish Solution Partners in the spring of 2018. As of October 2018, Advania is a Silver Solution Partner to the Australian software company with products like Jira, Confluence and Jira Service Desk in its portfolio.
Intent to increase the involvement of women in IT
Advania in Iceland has become a sponsor of Vertonet, a stakeholder association of women in IT. The collaboration is intended to increase the proportion of women working in technology.
The Advania-solution PMAx in AppSource
The property management solution PMAx is now accessible in AppSource, Microsoft's international market for specialised solutions. PMAx is the first solution that Advania registers in AppSource.
Electronic voting saves millions
The electronic voting system that Advania has developed in co-operation with the Icelandic Confederation of Labour (ASÍ) has saved millions of Icelandic króna and significantly increased democracy within the Confederation.
Better service to the unemployed
Advania has been selected to design and build a new online service for the Icelandic Directorate of Labour. This new service is intended to save the unemployed time and effort, expedite the processing of unemployment benefits and minimise time-consuming paperwork for staff.
Lowell opts for new contact centre platform when moving into the Nordic region
When the credit management firm Lowell decided to expand into the Nordic countries, it opted to use Pure Connect as its contact centre platform.
Close customer dialogue leads to prize for cloud service
Advania’s Marketplace named best ecosystem for cloud services in the EMEA region at CloudBlue Connect 2018 in Munich.
Advania receives Canalys award
Advania wins EMEA overall Channel Partner of the Year award at the eleventh Canalys Channels Forum EMEA.
Advania on the offensive with significantly expanded IT offer
Advania Norge is now entering the market with a broader range of services, software and hardware. The initiative is kicking off with the acquisition of the online store Stepper. Further growth will take place organically and through other acquisitions.
Advania acquires Wise
Advania has acquired Wise, an Icelandic IT company that currently employs around 80 specialists in software development, consultation and services. The acquisition is subject to conformation from the Icelandic Competion Authority. Wise was previously owned by the Norwegian AKVA Group.
VIA equity and PFA invests in Advania
30% stake in Advania AB sold to VIA equity, a Northern European equity fund, and PFA, the largest commercial pension company in Denmark.
World’s most popular tech blogger at the Advania Fall Conference
Tim Urban from Wait But Why, Tiffani Bova from Salesforce and Ingibjörg Þórðardóttir from CNN will be among the keynote speakers at the 2018 Advania Fall Conference in Reykjavík.
Icelandic consumers welcome self-checkout solutions
The positive reaction shown by consumers to new self-checkout solutions in grocery stores in Iceland resulted in Advania receiving the NCR Innovation Award.
Reduced climate impact by 29 percent – in two years
In two years, Advania Sweden has reduced its carbon dioxide emissions by 29 percent per employee. Behind the change is super-green cars, reduced travel, and energy-efficient offices.
Advania and Nexthink signs a new strategic partnership
Nexthink, a leader in digital employee experience management software for enterprises, and Advania, announces a new partnership that will create customer value. More specifically, to help IT departments proactively prevent the creation of incidents, focusing on high-quality service delivery, compliance and digital transformation projects.
Advania supports a sustainable digitalization in Västergötland, Sweden
Herrljunga and Vårgårda Municipality choose Advania as a strategic partner. It is an important part of the consolidation and digital development in both municipalities. Recently, the well-known energy company Trollhättan Energi AB within the same region, also made partnership with Advania for their sustainable digitalization and development.
Advania launches Marketplace as a Service
Advania Managed Services launches a new international service - Marketplace as a Service. The service is unique and enables sales, handling and invoicing of everything as a service through a one portal. This allows your customers to access more than a thousand cloud services from the international distributor Ingram Micro, while adding your own cloud services as well as other distributors and suppliers’ assortment to your portal.
Microsoft selected Advania as its Partner of the Year
Microsoft selected Advania as its 2018 Partner of the Year in Iceland. Advania is pleased that its customers will enjoy the benefits of the company’s excellent collaboration with Microsoft.
Partnership between Advania and Iceland’s oldest beverage producer
Advania in Iceland has taken over the operation and hosting of the information systems for Ölgerðin, one of the largest beverage companies in Iceland. The company is one of Iceland’s largest wholesalers, producing products for Pepsi-Cola and Carlsberg.
Blockchain transactions with Icelandic agricultural products
Advania and the research and knowledge company Matís plan to strengthen transactions with Icelandic agricultural products by means of a solution based on blockchain technology. The solution will promote traceability so that consumers are aware of the origin and travel of the product.
Advania Workplace & Schoolpartner breaks new ground
Sundbyberg stad in Sweden, has chosen to procure IT workplaces and AV equipment from Advania Sverige AB. Further, Advania will also provide all schools in the city with educational tools for digital learning.
Prestigious new deal for Advania Sweden
Advania won the procurement to create a new modern IT infrastructure for Trollhättan Energi AB.
A GOOD YEAR FOR ADVANIA
Solid growth across all markets and a significant increase in profits and revenues in 2017
A more powerful and secure network in Reykjavik
It has become more difficult for children to access dubious websites on Reykjavik City networks since more powerful security measures were installed in co-operation with Advania a year ago. Reykjavik City’s networks are now much better protected than they were before, and notifications of viruses and malware on the equipment of users have fallen significantly.
Secure and efficient Contact Center in the Cloud
As a financial institution, the debt recovery company Intrum Justitia is subject to strict data management, security and confidentiality requirements. The company was equally determined to purchase the market's most modern Contact Center platform. They decided to choose PureCloud® provided by Advania Norway.
New and expanded deal for Advania
Today Advania Sweden´s CEO Tomas Wanselius signed the agreement with Vaxholm City to provide all administrative personnel and municipal schools, with IT equipment and education for digital learning, as well as streamlining daily work.
Grand slam for Advania at Cloud Summit
Grand slam for Advania at the industry’s prestigious Cloud Summit event in Florida, where Advania, together with Ingram Micro, launched the first European Marketplace with loT as a Service and received the; Cloud Partner Award, Marketplace Partner Europe.
Advania a proud sponsor of the Iceland national football teams
Advania is now a sponsor for the Football Association of Iceland and will be supporting the Iceland national team at the 2018 FIFA World Cup in Russia.
Advania participating at Summit EMEA
The ongoing three-day conference in Dublin, Ireland focuses on Dynamics 365, AX and CRM. Advania is on location representing our strategic value offer for property management: PMAx 365.
Entire business processes into the cloud
Cloud is on everyone’s lips. Nevertheless, as most companies concentrate on making their operating center cloud based, A Bygg has taken a bigger leap.
Record number of complex webshops built by Advania
The web development team for Advania Iceland is currently involved in the biggest number of large scale e-commerce projects it has ever seen.
Advania is expanding within the field of education – new deal
Advania Skolpartner, part of Advania Sweden AB, signs a new agreement with Kunskapsskolan. Advania shall provide IT-operations, management and support for all the primary and lower secondary schools, upper secondary schools and adult education at Kunskapsskolan. A strategically important partnership for Advania, which lands a further important agreement in the field of education and this time with focus on managerial services.
Advania reacts to Icelandic Equal Pay Standard Laws
The Icelandic government has passed legislation aimed at eliminating gender based wage difference. The legislation is unique and has received much attention globally. Advania has developed a software solution to facilitate compliance with the law, helping to eliminate the gender based difference in wages.
Advania strengthens its position in the public sector
Kammarkollegiet has approved a transfer of the framework agreements from Misco AB to Advania Sverige AB. The agreements are nationwide regarding clients, as well as user-friendly IT products and services. This means that Advania further strengthens its position in the public sector.
Advania signs a major contract with Stockholm stad
Caperio AB, part of Advania Sweden, today signs a significant agreement with Stockholm stad, for the delivery of digital equipment to all municipal preschools and schools.
Advania contributes at Norwegian Cyber Security Convention
Today HackCon kicks off in Oslo. For four days, the security convention will provide expertise for IT-professionals on current and future cyber - and information challenges. Advania Norway play significant roles as speakers.
Firesafe chooses Advania and Microsoft Dynamics 365
Scandinavia's market leader in fire protection have selected the cloud based business system Microsoft Dynamics 365 and partnership with the expertise provider Advania.
Advania announces new strategic partnership
Advania Sweden is now appointed an authorized primary reseller of business-critical software from VMS Software Inc.
Number of employees at an all-time high
Advania Iceland has seen a rapid growth in the number of employees
Advania Sweden signs a major agreement with SKL Kommentus
Caperio, which is a part of Advania, has signed an important framework agreement with SKL Kommentus Inköpscentral, regarding “software and software cloud services 2016”. The framework agreement is valued to approximately MSEK 208. It applies for two years initially, with the possibility of another two years extension.
Transparency Throughout The Value Chain for a Sustainable Development
Advania on site with subcontractors in China
Advania subcontractor in giant Cloud project
Felleskjøpet, the leading supplier of assets for agriculture in Norway, will replace its proprietary business systems with a holistic solution based on Microsoft Dynamics. iStone has been commissioned to deliver the project with assistance from Advania Norway.
PMAx goes cloud!
Advania is proud to launch the cloud-based business solution PMAx 365, an optimized industry standard for property management. Safe and structured, clients can now administer their property portfolio anywhere, anytime, from PC, tablet and mobile.
Advania Sweden awarded with Microsoft Gold Partner Status x 10!
Andreas Slånemyr, Partner Manager for Microsoft at Advania, announces that Advania achieved Microsoft Gold Partner status within ten areas of expertise.
News & Announcements
Icelandic consumers welcome self-checkout solutions
The positive reaction shown by consumers to new self-checkout solutions in grocery stores in Iceland resulted in Advania receiving the NCR Innovation Award.
A significant decrease in waste and cost
The Health Care Institution of North Iceland (HSN) has seen dramatic betterment of digital communications and also managed to decreased the usage of paper, cost of communications, and the usage of cars in their daily operations following the implementation of Advania‘s Microsoft Office 365 solution and services.
Advania announces a recommended cash offer to the shareholders of Caperio Holding
Advania announces a recommended cash offer to the shareholders of Caperio Holding with the objective of strengthening its position as a leading IT group on the Nordic market
RVX to Deliver Stunning Visual Effects out of Advania Datacenters
Reykjavik, Iceland: RVX, a leading VFX and VR studio, has selected Advania’s Datacenters in Iceland to host their VFX and VR platform.
Advania enters the next phase to build Europe’s science cloud
Advania has advanced to the next phase of the Pre-Commercial Procurement (PCP) to build Europe’s HPC cloud, in order to support the data-intensive science community. Together with HPE, Indra and SixSq, the consortia is now entering the first of three pre-commercial procurement phases to present a design proposal for the development of the hybrid cloud platform.
Notification to customers about the update of networking systems at our data centers
In the coming weeks we will upgrade the networking systems of our data centers significantly.
Advania signs record deal with Coor Service Management
Coor Service Management has appointed Advania as its new IT provider, which will assist with the development of Coor’s digital strategy.
The Future is now – The Advania 21st Fall Conference
The 21st Advania Fall Conference was held at the Harpa Conference Centre in Reykjavik, Iceland, on the 4th of September 2015. It was attended by 1.000 Scandinavian business leaders and specialists and featured 28 presentations from such technology leaders as The European Space Agency (ESA), Daimler-Benz, Google, Össur, Rekode, Microsoft, Dell, HP, Websense Raytheon, NCR, Outsystems, Veeam and Vivaldi.
Self-Driving Cars and Landing on a Comet
The 21st Advania Fall Conference will celebrate ingenuity and present attendees with a vision of the future.
Advania acquires Knowledge Factory – market leading within IT infrastructure
Advania acquires the IT-consultant company Knowledge Factory, specialized in IT-infrastructure with more than 500 clients worldwide.
Advania is the 2015 Microsoft Partner of the Year in Iceland
Microsoft has chosen Advania as the 2015 Partner of the Year in Iceland.
Advania Sponsors the HPC Knowledge Meeting ´15
The leading provider of HPC hosting, Advania, sponsors the HPC Knowledge Meeting ´15 which takes place in Barcelona on the 3rd to 6th of February.
Advania joins the Microsoft Elite
Advania is one of only twenty IT companies in the world handpicked by Microsoft to join its Cloud Solutions Provider Program and one of hundred picked for the Cloud OS Network.
FBI, Skype, Google and Cisco at the Twentieth Advania Fall Conference
The annual Advania Fall Conference is held at the Harpa concert hall and conference centre for the twentieth time on 12th of September.
Advania Becomes First Enterprise Reseller for GreenQloud Public Cloud Services in the Nordics
Advania and GreenQloud today jointly announced the first enterprise reseller program for GreenQloud’s public cloud services in the Nordics with Advania.
NAAFI Recruits Nordic IT Leader Advania for Hosting and IT Consolidation
The UK Navy, Army and Air Force Institutes, NAAFI, will host all of its IT system with the Nordic IT company Advania. Furthermore, Advania will work with NAAFI to consolidate and simplify the current IT systems used by NAAFI in a variety of locations around the globe.
RMS Launches First Global Data Center, Taps Verne Global and Datapipe for 100 Percent Green Computing Environment
Verne Global and Datapipe deliver renewably powered high-performance computing for RMS’ revolutionary exposure and risk management environment
Advania Sponsors the ICS Cloud ´13 Event
Advania is one of the sponsors of the ISC Cloud Event - Where HPC and Digital Engineering Meet Cloud.
Join Advania at ISC´13 - Unleash the Potential of Green Power for Colocation, Hosting and Cloud
Advania will exhibiting at the ISC´13 supercomputing conference in Leipzig in June at booth 601.
Opera Expands Operations in Iceland
Opera Software has signed an agreement with Nordic IT company Advania for the expansion of its operations in Advania’s Thor Data Center in Iceland.
Case study: How Advania maintains a low PUE in its Icelandic datacentre
When Advania Data Centres wanted to build an environmentally-friendly and cost-effective IT facility, it selected Iceland as a location, both for the country's ambient cool temperature and its geothermal energy.
Intel publishes a case study about Advania Thor Data Center
Intel publishes a case study about Advania Thor Data Center
Advania awarded with Swedish Social Insurance Agency contact center contract
The Swedish IT news publication IT24 has written a story about the recent awarding of a major contract for the SSIA (Forsäkringskassan) call center operations to Advania.
Advania‘s Fall Conference 2012
Advania's Fall Conference will be held at the Hilton Hotel in Reykjavík on the 7th of September 2012.
Ole Morten Settevik new managing director of Advania Norway
We are very pleased to welcome such an experienced IT figure as Ole Morten Settevik. As a member of the board, he has already contributed valuably to Advania Norway.
Thor Data Center owner and leading IT company acquires Valitor as client
Advania, the leading Information Technology (IT) company and owner of Thor Data Center, recently acquired the Iceland-based cross-border acquiring service, Valitor, as a client.
Advania Thor Data Center to host innovative supercomputer in Iceland
Advania Thor Data Center in Iceland will be hosting the compute facility of a new innovative supercomputer.
A industry agroup was founded for Data Centres Iceland
Data Centres Iceland (DCI), a industry advocacy group for the Icelandic data centre industry, was founded within the Federation of Icelandic Industries on Friday the 2nd of March.
Advania Seminar: Oracle OEBS R12 upgrade
Advania now offers a 3 day seminar, customized to the needs of customers who work in OEBS 11i and are planning to upgrade to R12.
Bong receives agent-less backup from Advania Sweden
This will save both time and money for Bong as well as increase safety and security.
Euro Center migrated all their IT to Advania in Sweden
"It was Advania’s flexibility that proved decisive"
Advania Sweden – Intune Pioneer
Advania’s customer A-Packs became today the first Swedish customer to sign up for Microsoft’s new cloud service Intune.
The Arrival of Advania
Skýrr, HugurAx, and its Nordic subsidiaries have now taken on a new name: Advania
Microsoft Convergence in Houston
Join us at one of the world's largest and most exciting Microsoft events!
Electronic invoicing - Breakfast Seminar January 24
We’d like to invite you to a breakfast seminar where we’ll look at all processes related to electronic invoices, both incoming and outgoing.
Advania Purchases a Green Data Center
Iceland’s leading Information Technology (IT) company, Advania, recently added to its enterprise with the purchase of Thor Data Center.
ISO 9001 & 27001
Advania in Iceland is certified by the ISO standards 9001 and 27001 for customer satisfaction, quality management and information security management.
Releasy acquires Simultaneous Capacity
Releasy is now about to receive an integrated, scalable and modern IT environment that increases efficiency and reduces cost.
Advania Sweden appointed to: McAfee Northern Europe Partner of the Year
Advania Sweden was appointed to Northern Europe Partner of the Year
New CEO and new Chief Financial Officer in Advania Norway
Vegard Rooth as CEO and Heimir Björgvinsson as CFO
Supporting children with cancer
Advania is now in partnership with Chaildren With Cancer Supporting Trust
Cooperation with academia
The company has participated in several projects aimed at bringing together the schools and the economy.
Active involvement in professional associations
Advania participates in various activities of professional organizations in the sphere of information technology.
800 participants at Advania autumn conference
Advania annual autumn conference in 2010 took place at the Hilton Reykjavik Nordica Hotel.