Pressrelease | Acquistion of Front End Services | Advania
Acquisition 2022.07.11

Advania acquires Front End Services from 3StepIT

The transaction includes a transfer of highly specialized employees and a state-of-the-art logistic center tailored for Front End Services. This will allow Advania to continue to build the highest level of quality hardware solutions for its customers.

FrontEndServicesImage: Strengthening the one stop shop offering to customers with Front End Services

Front End Services will allow Advania to personalize the IT equipment before it arrives to the customer, including services like personal email account, delivery, installation of software and repackaging. Advania is happy to welcome new employees to the group and to continue to create a first-class workplace. The Advania group aims to become the preferred IT service provider in Northern Europe and offer holistic one stop shop solutions to existing and new customers.

- The key reason for pursuing this transaction is to increase the quality to our existing customers. Based on the large volume of devices we provide to our customers, we can now further strengthen our offering with cost efficient and seamless solutions to the market, says Tomas Wanselius, CEO of Advania Sweden.

Through the solid relationship between Advania and 3StepIT over many years, the parties have concluded that the Front End Services should be operated by Advania to accelerate growth in the core businesses for both companies.

- After successfully having built a first-class logistic and configuration center that provide a full range of Front End Services, we believe that Advania is the logical partner to accelerate and take the operations to the next level. I’m very proud of the skilled employees that now will change employer. Advania now have every opportunity to develop a best-of-bread hardware offering in the market, says Jakob Lagander, CEO of Sweden.

About 3StepIT

3stepIT is a Technology Lifecycle Management provider with an ambition to reduce e-waste and global emissions by helping businesses to consume technology more sustainably. 3stepIT offers an end-to-end approach to acquiring, managing and refreshing IT devices that is cost-efficient, convenient and environmentally friendly.  The company, which serves more than 4,000 businesses worldwide, plays an active role in the circular economy by refurbishing and reselling end of life IT devices. In doing so, it prevents over half a million devices from being destroyed and sent to landfill each year. 

Headquartered in Helsinki, Finland, 3stepIT employs more than 400 people and operates refurbishing centres in Finland, Sweden and Norway.  For further information, please visit  

For more information, please contact:

Advania Sweden
Tomas Wanselius, CEO Advania Sweden
Phone: +46 70 454 35 24

3StepIT Sweden
Jakob Lagander, CEO 3stepIT Sweden
Phone: +46 72 395 62 73

Related articles

Acquisition Press release | Advania acquires Solv in Norway

Advania acquires 100% of Solv AS in Norway

To further strengthen its offerings within professional services in Norway, Advania AB ("Advania") is acquiring Solv AS ("Solv"). The acquisition of Solv will allow Advania to reach necessary scale also in the west coast of...

Acquisition Press release | Advania acquires RTS in Sweden

Advania acquires RTS in Sweden

To further strengthen its offerings in Sweden, Advania AB ("Advania") is acquiring RTS Group AB ("RTS"). The acquisition of RTS will strengthen Advania's capability to execute large-scale digital transformation projects and...