Image: Geoff Kneen, CEO Advania UK and Paul Barlow, CEO of Servium
Acquisition 2024.06.12

Advania further expands in the UK through the acquisition of Servium

With the acquisition of Servium Limited (“Servium”), Advania UK will enhance its end-to-end offerings in professional services, managed services, and value-added reselling for both existing and new customers. Moreover, Advania and Servium aim to create an exceptional workplace, allowing talent from both companies to excel in a decentralized, customer-centric environment. The acquisition aligns with Advania's goal of becoming the preferred IT-services provider in Northern Europe.

Key transaction highlights 

  • Advania has acquired 100% of the shares in Servium from management and employees.
  • Advania is one of the leading end-to-end IT Services Provider for the mid-market in Northern Europe, with operations in the UK, Sweden, Norway, Iceland, Finland, and Denmark.
  • Servium is a privately-owned IT services company specializing in managed services, IT procurement optimization, hardware and software asset management to meet the comprehensive needs of their customers. Based in Chessington and Warrington, UK.
  • With this acquisition, Advania will scale its existing reseller operations and strengthen its opportunity to provide a comprehensive end-to-end service to customers through advanced procurement services and streamlined logistics across the UK and Europe.
  • As the tech company with people at heart, Advania will offer an opportunity for Servium’s staff to broaden their career opportunities and thrive in a growth environment.
  • Servium’s existing customers will benefit from Advania’s extensive portfolio of technology and digital transformation services including Public and Hybrid Cloud, Data, Analytics & AI, Security, Modern Work, Voice, and Business Applications.

This acquisition allows Advania to offer an even broader range of services, software and hardware procurement and strengthens relationships with leading manufacturers and distributors. The customers will continue to benefit from our comprehensive end-to-end service, further supporting the digital transformation agenda.
“It is exciting to welcome the Servium team to Advania. Servium is a company with a long-standing heritage and an excellent reputation for helping customers succeed in achieving value for money when procuring technology and services. The combination of Advania and Servium will allow us both to deliver greater breadth of service and increased value to our clients. The cultural alignment of focusing on clients first and providing a great place to work for talented and ambitious people was clear for the start of our conversations and we are looking forward to what we can achieve together,” says Geoff Kneen, CEO of Advania UK

"We are delighted to unite with Advania, who equally share our passion and commitment to service excellence. Together, we are now able to offer an enhanced range of solutions that touch every part of the modern IT landscape, responding to our customers’ needs to create business value through innovation, increase efficiencies and harness new ways to consume technology,” says Paul Barlow, CEO of Servium


For more information, please contact:  

Servium Limited
Paul Barlow, CEO Servium
Phone:  +44 7973 213459

Advania UK
Geoff Kneen, CEO Advania UK
Phone: +44 7976 833568

Advania Group
Hege Støre, Group CEO
Phone: +47 901 42 548

About Servium Limited
Servium is a privately-owned IT services company specializing in IT procurement optimization, hardware and software asset management, and managed services to meet the comprehensive needs of their customers. Based in Chessington and Warrington, UK.

For further information, please visit 

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