Press release 2022.10.13

Advania Group appoints Hege Støre as new CEO

As of 1 November 2022, Hege Støre takes over as Group CEO of the Advania Group (Advania AB). Mikael Noaksson, the current CEO, will continue as a full-time strategy executive and is appointed as a new member of the board.

Mikael has been with Advania since 1998 and took on the role of Group CEO in 2017. Mikael now hands over CEO responsibilities to Hege Støre, who joined Advania AB in 2021, with the acquisition of Visolit.

– We have grown a lot in recent years because there is a great demand for an IT service partner like Advania. With that new and exciting challenges arise to maintain our core values and strategy. It has been my plan to hand over the CEO role to Hege when the time was right. We appointed her as Deputy CEO in January 2022 and since then she has more than exceeded my expectations. I now look forward to being part of Advania's Board and, together with Hege and the rest of our talented team, continuing to drive profitable growth and ensuring that the entire Advania group thinks, plans, and operates in line with our unique customer-centric strategy, says Mikael Noaksson, present Group CEO at Advania.

“I believe that IT is a people business”

Hege Støre has worked in the IT industry since 1992, most recently as CEO of Visolit in Norway. Ever since joining Advania, Hege has worked closely with Mikael on leading the company. They have a consistent common vision of Advania’s future path and how to bring these dynamic ideas to fruition in full alignment with Advania’s unique values and customer-centric mindset.

Advania’s goal is to be the leading one-stop IT-service provider for thousands of customers, including large corporations, multinational enterprises, governments and public institutions, as well as large, small, and medium-sized companies, in all aspects of society across Europe. Advania’s way of working in a decentralized way and empowering all its talented employees is the company’s most important asset and the driving force to live up to Advania’s motto of “never losing a customer”.

– I am humbled as well as proud to be appointed to work with such a dedicated team to lead Advania to the next level. Our people, our mindset and our determined focus on our customers’ requirements are the key difference in helping them to create value and growth with smart use of IT. I am convinced that Advania has the right capability to help even more customers feel more secure, not only with cybersecurity, but that with the right choice of IT services we can work for a more sustainable world, says Hege Støre, future Group CEO at Advania.

For more information, please contact:
Eva-Lotta Jonsvik, CMO Advania
Phone: +46 (0)76 140 01 37

About Advania AB (Group)
Advania is a Northern European IT-services company, with roots back to 1939, operating in Sweden, Norway, UK, Iceland, Finland and Denmark, with more than 4,500 employees. The company focuses on helping customers to improve their performance and being a partner in their digital journey, with innovative use of the best IT platforms and services on the market. Advania serves thousands of corporate customers, multinational enterprises, governments, and public institutions, large, small, and medium-sized companies in all aspects of society. Advania is a portfolio company of funds managed by the Private Equity team at Goldman Sachs Asset Management.


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Eva-Lotta Jonsvik

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