Why Trust Outperforms Control

Executive Insight | Ægir Thorisson, CPO

Trust is often described as a value. Something cultural. Something aspirational.
I have come to believe that this framing is too narrow.

Trust is not just how people feel inside an organization. It is how the organization actually runs. It shapes how decisions are made, how authority is distributed, how quickly problems surface, and how fast teams learn.

In practice, trust determines execution speed.

Managing hardware globally is not just about ordering laptops. It requires navigating compliance rules, customs regulations, pricing volatility, and logistics across multiple markets.

At Advania, we support global organisations in removing that complexity. In partnership with NORDEN, Advania Denmark built a scalable IT and hardware model that ensures consistent quality and delivery across its 19 offices worldwide.

Founded in 1871, NORDEN is a maritime logistics company connecting global trade through agile and efficient solutions. With around 500 employees across four continents, the company relies on data driven insights to optimise supply chains and reduce environmental impact. However, operating internationally naturally adds complexity to IT operations.

Executive Insight | Ægir Thorisson, CPO

Every leadership team I meet wants the same things.

Better decisions.
Faster execution.
More innovation.
Stronger ownership.

The assumption is straightforward. Put smart people together, give them clear goals, and performance will follow.

I used to think that too.

Executive Insight | Ægir Thorisson, CPO

For years, we have talked about burnout as if it were the defining workplace crisis of our time.
And to be clear, burnout is real. I have seen it. Most leaders have.
But when I look at the data, I see something else as well.

According to global engagement research from Gallup, employee engagement worldwide has declined. Europe sits at the bottom of the ranking. Just thirteen percent of European employees report being engaged at work.

Thirteen percent!

For a company managing critical infrastructure projects, cyber security is not optional. Every minute of downtime carries real operational and financial consequences.

Stangeland Maskin is a family-owned group based in Sola, Norway, with operations in construction, civil engineering, property, recycling, and environmental services. They have roots dating back to 1959, and manage critical infrastructure projects where uptime, safety, and compliance are essential to daily operations.​

At Advania, we help organizations turn sustainability into tangible business value. In collaboration with a Finnish customer, we delivered a refurbished device solution that combined lower costs, reduced emissions, and secure lifecycle management, resulting in nearly €80,000 in savings without compromising quality or compliance.

The customer, StaffPoint, is one of Finland’s leading personnel service companies, providing services in recruitment, staffing, and training. Alongside its commercial operations, StaffPoint plays an important societal role through initiatives such as integration training for immigrants and employment coaching for job seekers. Supporting this mission requires reliable technology, but also smart and responsible choices.

Advania announced today that the company has retained its status as a VMware Cloud Service Provider (VCSP) partner in the Broadcom Advantage Partner Program. Following changes to Broadcom's partner program, Advania retains partner status, reserved for providers with deep technical expertise, extensive certifications, and a proven ability to deliver at scale.

When the Norwegian police recently selected Advania to supply PCs, Macs, mobile phones and tablets with associated equipment, they cited one reason: the best quality offer. For a force responsible for public safety across an entire nation, "good enough" isn't an option. But this single procurement decision points to something larger. Across Northern Europe, Advania supports essential public services in environments where downtime isn't just inconvenient, it's impossible.

Maarten Kanters has joined Advania as Strategy Director coordinating growth initiatives across all markets. Advania is focusing on three areas where organizations need integrated solutions: AI implementation that delivers measurable outcomes within existing systems, cyber resilience that ensures business continuity, and total lifecycle management that reduces IT device costs while improving sustainability and security.

Advania has earned over 130 awards and recognitions in four years across the Nordics and the UK. From Microsoft, Cisco, Dell, HP, HPE, Lenovo, Fortinet, VMware by Broadcom, Salesforce, Oracle and several others.

But the real story isn't the number. It's where they come from.

In Järnbrott, Gothenburg, Transdev has built a depot designed entirely for electric vehicles. Solar panels cover the roof, charging stations are connected and automated, and the facility integrates workshop operations, service, training, and planning under one roof. To make it all work, Transdev partnered with Advania to build the digital backbone connecting planning systems, chargers, and operational tools across the complex site.

Advania’s purpose is to create sustainable value for organizations and society through technology. That commitment includes taking real responsibility for our own environmental impact. Today, we are proud to share that Advania Norway has joined Advania Sweden and Advania Iceland with climate targets validated by the Science Based Targets initiative (SBTi).

Together, these three markets represent an important milestone on our shared journey toward having all Advania companies validated by SBTi before 2030, a commitment established earlier this year and now communicated publicly for the first time.