25.09.2025
Advania UK appoints new CEO to lead next phase of growth
Advania UK has appointed James Hardy as Chief Executive Officer, succeeding Geoff Kneen, who is stepping down after more than eight years with the company and a long career in the technology sector. Since entering the UK market in 2021, Advania has brought together Content+Cloud, Azzure IT, CCS Media, and Servium to form a unified business of 1,600 employees. The company is now among the largest IT services providers in the UK, with a strong platform to take the next step in its journey: helping more Mid-market clients simplify technology choices, unlock value, and succeed in an ever-changing environment.
James Hardy brings more than two decades of leadership experience in IT services. He spent 18 years at CCS Media before becoming Group Chief Commercial Officer at Advania UK. James has deep knowledge of the UK market, strong customer focus, and a proven ability to scale businesses.
Hege Støre, CEO of Advania Group, said: "This is the right moment for Advania UK to take the next step. We have successfully brought together four companies into one unified business, and now we have all the capabilities and vendor relationships needed to manage clients' entire IT spend. That's powerful for mid-market companies who need integrated technology solutions to stay competitive and future-ready. All the pieces are in place, now we execute."
James Hardy said he was honoured to step into the role of CEO at Advania UK. “We have all the ingredients for further success: talented people who know our clients inside and out, and the freedom to act quickly in their best interests. “These strengths are among the key attributes that make us different, with our teams making decisions locally, staying close to clients and delivering real value.
"The UK mid-market is hugely underserved, and no one else is supporting clients with all their IT needs like Advania does, helping them access affordable, enterprise-grade technology solutions and adapt to constant change. That combination of deep client relationships, empowered local teams, and comprehensive support: that's the Advania Advantage. I look forward to working with our teams, customers, and partners to make the most of this opportunity."
On behalf of everyone at Advania, Hege Støre added: "I want to thank Geoff for his leadership, energy and friendship over the past few years. He leaves behind not just impressive results, but also a culture and a team that genuinely care about doing right by our customers. We wish him the very best in the adventures that await him."
Geoff Kneen said: "Leading Advania UK has been one of the most rewarding chapters of my career. I’m proud of what we’ve achieved together and grateful to all the colleagues, clients, and partners who have been part of the journey. Now it feels like the right moment to create a bit more space for family, travel and personal goals, while leaving the business in excellent hands with James and the team."
Media Contact:
Hrannar Petursson
Head of Corporate Communications
hrannar.petursson@advania.com