12.04.2026
Joel Sundström joins Advania as Strategy Director for Total Lifecycle Management
Total Lifecycle Management is one of Advania’s three strategic growth priorities. The appointment of Joel Sundström as Strategy Director marks an important step in strengthening how the company develops and scales this offering across markets.
Joel joins from Casi, a Norwegian mobility tech company, where he was Chief Commercial Officer. He previously worked in business development and innovation, and earlier as a management consultant at Accenture advising Nordic clients. He holds an M.Sc. in Engineering Physics and a B.Sc. in Business Administration from Uppsala University.
Joel joins from Casi, a Norwegian mobility tech company, where he was Chief Commercial Officer. He previously worked in business development and innovation, and earlier as a management consultant at Accenture advising Nordic clients. He holds an M.Sc. in Engineering Physics and a B.Sc. in Business Administration from Uppsala University.
Based in Oslo, Joel will work at Group level to scale Advania’s Total Lifecycle Management offering, supporting local teams in strengthening capabilities and driving greater consistency across markets.
“Total Lifecycle Management sits at the intersection of cost control, performance, and sustainability, all of which are becoming increasingly important to our customers,” says Hege Støre, CEO of Advania. “This is not only about responsibility, but also about making better business decisions over time. Joel brings a strong commercial mindset and the ability to turn strategy into scalable offerings across markets.”
For Joel, the appeal of the role is clear:
“Organizations can get significantly more value out of their IT investments while reducing complexity and improving sustainability. Total Lifecycle Management addresses these challenges, but only when approached in a structured, consistent, and scalable way. That is exactly what I am here to help build, in close collaboration with our local teams.”