Advania Retains VMware Cloud Service Provider Partner Status

Advania announced today that the company has retained its status as a VMware Cloud Service Provider (VCSP) partner in the Broadcom Advantage Partner Program. Following changes to Broadcom's partner program, Advania retains partner status, reserved for providers with deep technical expertise, extensive certifications, and a proven ability to deliver at scale.

When the Norwegian police recently selected Advania to supply PCs, Macs, mobile phones and tablets with associated equipment, they cited one reason: the best quality offer. For a force responsible for public safety across an entire nation, "good enough" isn't an option. But this single procurement decision points to something larger. Across Northern Europe, Advania supports essential public services in environments where downtime isn't just inconvenient, it's impossible.

Maarten Kanters has joined Advania as Strategy Director coordinating growth initiatives across all markets. Advania is focusing on three areas where organizations need integrated solutions: AI implementation that delivers measurable outcomes within existing systems, cyber resilience that ensures business continuity, and total lifecycle management that reduces IT device costs while improving sustainability and security.

Advania has earned over 130 awards and recognitions in four years across the Nordics and the UK. From Microsoft, Cisco, Dell, HP, HPE, Lenovo, Fortinet, VMware by Broadcom, Salesforce, Oracle and several others.

But the real story isn't the number. It's where they come from.

In Järnbrott, Gothenburg, Transdev has built a depot designed entirely for electric vehicles. Solar panels cover the roof, charging stations are connected and automated, and the facility integrates workshop operations, service, training, and planning under one roof. To make it all work, Transdev partnered with Advania to build the digital backbone connecting planning systems, chargers, and operational tools across the complex site.

Advania’s purpose is to create sustainable value for organizations and society through technology. That commitment includes taking real responsibility for our own environmental impact. Today, we are proud to share that Advania Norway has joined Advania Sweden and Advania Iceland with climate targets validated by the Science Based Targets initiative (SBTi).

Together, these three markets represent an important milestone on our shared journey toward having all Advania companies validated by SBTi before 2030, a commitment established earlier this year and now communicated publicly for the first time.

Advania, a portfolio company of Goldman Sachs Alternatives, today announced that its Board of Directors has approved plans to give organisations in every market access to multi-tenant sovereign AI clouds across its seven operational countries. Building on proven setups in Sweden and Iceland, the Board’s decision marks the expansion of this model to all remaining markets. The initiative will deliver a key competitive advantage for Advania’s customers by enabling companies and public sector organisations to securely utilise their critical and sensitive data, ensuring compliance with national regulations while turning that data into a true competitive advantage.

Advania has acquired smartvokat GmbH, a German-based specialist in digital transformation for the legal, risk, and compliance community. The acquisition strengthens Advania's Transformation & Automation offering in Nordics, UK, and Ireland.

Founded in Düsseldorf, smartvokat has established itself as a recognized advisor to international enterprises, helping modernize business-critical processes in legal, compliance, and contract management. The team brings deep domain knowledge and experience in digital strategies, workflow-based solutions, and AI-enabled consultancy services that address corporate in-house teams who are facing increasingly complex regulatory and governance requirements.

Across Europe, the new EU cybersecurity directive (NIS2) is being implemented into national law, but not everywhere at the same pace. Denmark and Finland have already completed the process, while Sweden and Ireland are in the final phase of preparing their legislation. Iceland and Norway, though not EU member states, will also implement the directive through the EEA. The UK is likewise updating its national cybersecurity framework to align with the core purpose of NIS2.

Advania UK has appointed James Hardy as Chief Executive Officer, succeeding Geoff Kneen, who is stepping down after more than eight years with the company and a long career in the technology sector. Since entering the UK market in 2021, Advania has brought together Content+Cloud, Azzure IT, CCS Media, and Servium to form a unified business of 1,600 employees. The company is now among the largest IT services providers in the UK, with a strong platform to take the next step in its journey: helping more Mid-market clients simplify technology choices, unlock value, and succeed in an ever-changing environment.

Advania has acquired Gompute, a high-performance computing (HPC) and AI infrastructure platform, from Nordic data center services leader atNorth. The acquisition includes Gompute's skilled teams in Sweden and Spain, who will continue their work as part of Advania Sweden. This strengthens Advania Sweden's market position while enabling clients to meet strict data sovereignty requirements. The transaction is pending regulatory approval and is expected to close during the third quarter of 2025.

Why shadow AI use is the corporate risk no one wants to talk about.

You probably have employees using ChatGPT at work right now. They might be summarizing a contract, rewriting emails, or analyzing client data. Maybe they even paid for the subscription themselves.
It feels efficient. Productive. Smart.
It might also be illegal ...