From AI Confusion to Clarity. Strategy First, Tools Second.

The allure of artificial intelligence can be overwhelming. With headlines promising revolutionary transformation and vendors showcasing impressive capabilities, many organizations find themselves rushing to adopt the latest AI tools without a clear roadmap. This approach, while understandable given competitive pressure, often leads to disappointing results and wasted investment. The most successful AI implementations follow a different path: strategy first, tools second.

Advania has officially opened the Dreamhouse — a landmark logistics and refurbishment facility designed to refurbish one million IT devices annually. Located in Enköping, Sweden, the Dreamhouse is now fully operational, powering public and private organizations with devices that have up to 70% lower carbon impact — yet are so powerful, users can’t tell the difference from brand-new ones.

Four fundamental shifts are reshaping how organisations operate, compete, and create value. Drawing from insights in our 2024 Annual Report, we explore how these forces are creating new opportunities and challenges – and why we're already building the solutions our customers need to thrive in this new landscape.

Note: This interview is featured in the 2024 Annual and Sustainability Report.

Fish, fuel, and fjord routes – Advania’s new tool is leading to cost-savings and sustainable choices for a Norwegian fishing industry giant Pelagia. "With this tool, we are saving double-digit percentages on fuel," says Frode Vatne, Chief Information Officer at Pelagia.

Advania has published its 2024 Annual and Sustainability Report, marking a year of strong progress in climate action, governance, and transparency. The company has chosen to align early with the EU’s Corporate Sustainability Reporting Directive (CSRD)—well ahead of regulatory deadlines—demonstrating its commitment to clear, accountable, and forward-looking reporting.

Note: This interview is featured in the 2024 Annual and Sustainability Report.

Advania has had a year of remarkable growth. But unlike many IT companies that scale through centralisation, Advania has done the opposite – proving that local autonomy fuels success. In this conversation, Chairman Gestur Gestssonand CEO Hege Støre discuss how 'The Advania Way' drives expansion while staying true to its core values.

Note: This story is featured in the 2024 Annual and Sustainability Report.

The role of Chief Information Security Officer at Advania is newly established, but Henric Skalberg has a clear vision for its purpose: driving collaboration across markets to address shared cybersecurity challenges. 'Each of our markets has strengths, but by working together, we can achieve more and offer even greater value to our customers,' says Henric.

Advania today announced its financial results for the year ended December 31, 2024, highlighting continued growth, strong profitability, and strategic progress across its key markets.

Click here to download the Financial Statements for the Year Ended Desember 31, 2024.

Advania is pleased to announce the appointment of Janne Ahonen as CEO of Advania Finland, effective April 2025.

We are proud to share that Advania Norway and Sweden have achieved direct procurement status with Cisco. This achievement reflects our strong credit capacity and recognition of our ongoing commitment to delivering exceptional customer support.

Advania today announced the successful repricing of its existing €375 million Term Loan B, reducing the interest rate by 75 basis points and upsizing the facility to €425 million. This transaction includes a repricing of the existing loan and a €50 million add-on.

Hildur Einarsdóttir will step into the role of CEO of Advania Iceland on March 1. She brings a wealth of leadership experience, having spent 16 years at Embla Medical (formerly Össur), most recently serving as Executive Vice President of Research & Development. Hildur holds an executive education from Harvard Business School, a master's degree in biomedical engineering from Imperial College London, and an electrical engineering degree from the University of Iceland.