Acting Beyond
Good Intensions.

Advania has officially opened the Dreamhouse — a landmark logistics and refurbishment facility designed to refurbish one million IT devices annually. Located in Enköping, Sweden, the Dreamhouse is now fully operational, powering public and private organizations with devices that have up to 70% lower carbon impact — yet are so powerful, users can’t tell the difference from brand-new ones.

Advania has published its 2024 Annual and Sustainability Report, marking a year of strong progress in climate action, governance, and transparency. The company has chosen to align early with the EU’s Corporate Sustainability Reporting Directive (CSRD)—well ahead of regulatory deadlines—demonstrating its commitment to clear, accountable, and forward-looking reporting.

Refurbished devices in public administration are a high-quality, reliable, environmentally responsible, and overall economic option. For the past three years, Advania has been establishing a market for circular IT devices targeting educational institutions, municipalities, and cities.

Since November 2016, Advania SA have participated in incentive programmes through the Republic of South Africa’s Department of Trade, Industry and Competition. The primary objective of these programmes is to create employment in South Africa through servicing offshore activities, with a secondary objective of creating employment opportunities for the youth (age 18 to 34), and to contribute to the country’s export revenue from offshoring services.

Establishing diverse role models in all layers of your organisation is a prerequisite for fostering an inclusive work culture. Leaders must recognise the importance of recruiting without prejudice, assembling teams from various backgrounds, and encouraging employees to contribute with their own unique perspective. In this case study, Advania Norway shares its hiring philosophy and activities to introduce girls to IT as a possible career path.

Advania Sweden partnered with analysis company Radar to produce a report describing the attitudes of Swedish businesses to the circular use of IT equipment. The report showed that the transition from linear to circular management of IT hardware is slow and many Swedish businesses lack a strategy for take-back and reuse.

After conducting the Gallup employee survey for the first time in 2022, Advania Denmark decided to improve the situation and teamed up with an external partner to create a targeted action plan for 2023. Following the plan paid off: the results for 2023 indicate that the effort was successful, with scores increasing by double-digit percentages in all areas. Bjarne Riis, HR Director at Advania Denmark tells us more about the improvements.

In 2023, Advania Iceland started a project that encouraged customers to reduce their impact by cutting unnecessary printing. There are still many companies that continue to print a lot of information on paper and send it by mail despite the increased digitalisation in Icelandic society. When asked why, the answer was often “Because that is how we have always done it.” We talked to Steingerður Þóra Daníelsdóttir, product manager at Advania Iceland, about changing this mentality and helping customers achieve their sustainability goals.

In a recent interview with IT news and analysis source Silicon UK, Advania's Helena Nordin discussed the role of tech when it comes to sustainability and what we at Advania do to balance our impact.

Featured guest blog by Christine Horton, Contributing Editor at Channel Futures

While many Channel partners are making a genuine effort to promote equity in the workforce, there is still a shocking lack of women in one area, compared to men: leadership. The fact is, there are still too few women in leadership positions in the IT channel. Our CEO, Hege Støre, spoke to Christine: